Serge Gainsbourg by Roberto Battistini

“CONNEXION DES MECS QUI EN ONT”

Serge Gainsbourg’s publicity stunt!

Jacques Séguéla and the very famous agency RSCG imagine an advertising campaign for the new chain of Hifi stores; CONNEXION Serge Gainsbourg will be the designer, actor, director and composer.

In November 1985, for MEDIAS Magazine, in Roberto Battistini’s studio, Serge Gainsbourg will come to play with his image and clichés. Corn Gypsy, Basque beret and baguette in hand, Serge Gainsbourg embodies here the popular and frank image of the marginalized who is part of the national landscape …

Famous for his series of cult photographs of Serge Gainsbourg as Salvador Dali, Roberto Battistini develops a singular work on the portraits of artists. His multiple artistic collaborations in the project “Gainsbourg Still Alive” are a tribute to the iconic artist of the 1980s. Roberto Battistini is present in many public and private collections. Serge Gainsbourg by Roberto Battistini