Giuseppe Pirozzi is an Italian fashion photographer who lives between Naples and Milan. He started taking pictures in 2009. Passionate about fashion and beauty, he left his engineering studies behind to devote himself to this art. Today, his work appears on the glossy pages of fashion magazines. His refined and romantic style constantly seeks emotion. His photographs offer a subtle blend of retro and modernity. Beauty attracts its opposite without ever revealing it, the shadows part to reveal a quiet and elegant imaginary world. The search for beauty has become Giuseppe Pirozzi’s quest, immortalized in his photographs.
Maison Sensey : How did it begin?
Giuseppe Pirozzi : I don’t really know how to answer your question accurately. I’m not sure there’s a real “starting point” in photography. I know that after my engineering studies and my first pictures, all the pictures I took became some kind of magical object.
Each photo turned into a piece of art that came out of my eyes and my camera. I felt very proud of it. The first pictures were really not that good, but this kind of magic pushed me to continue photography. I started doing portraits and getting interested in fashion a lot later.
How do you define your work?
I have a passionate relationship with my work, a kind of love/hate relationship. Each photo shoot is an extreme experience. I am always looking for the detail that will make all the difference. I love it ! I tell myself “Wow, this is the best job I’ve ever done!” but once the photo shoot is over, I always think I could have done better. I think photography makes me feel alive. I always do my best. I can probably define my work like that: a way to feel alive.
Which photographic techniques do you use?
I love soft lights. It keeps the emotional part of the subject out of the picture. When I shoot in a studio, most of the time I use an Octabox, sometimes a Beauty Dish. When I’m outside, I like shooting in natural light. I always try and create a melancholic atmosphere in my images. Right now, I’m working on a new project with an old analogic camera, the Lomo Lc-a.
What inspires you?
Music and movies are my main sources of inspiration. I like Luigi & Lango, Emma Summerton, Craig McDean, Steven Meisel and Peter Lindberg. Their images are very dreamy !
I never chose fashion photography, fashion photography chose me. After my first shots, I knew that I needed beauty in my photos, I need beauty and emotions. Maybe because I am unable to find beauty in real life and around me. Fashion is the best way to create beauty and to imagine that beauty is real. There’s always a connection between photography and fashion, they go together. Fashion creations have endless possibilities, just like photography. They offer unlimited results and each result is an inspiration for the other.
Which photo are you most proud of, and why?
It’s very hard for me to have a stable emotional connection with my work. But there is one picture I will always love, ‘The Blood Red Flower’. The blood-red flower represents eternity, the wind in the model’s hair represents strength, while his eyes are full of melancholy. This portrait embodies my vision of beauty, the type of beauty I’ve always needed in my life – it’s everything I have found and everything I will always love.